First you must watch the video if you don't know what is 'Departure Roulette'.

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So, it can be very exciting. To me, I would press that red button and see what brings! :) Am I crazy?

To change my plans, drop everything and go someplace completely new. You can judge me, however you like it. Well, on the other hand, some people would not go for it. Timing is the essence. Plus, different people have different perspective. This marketing stunt by this Dutch brewery sounds mad but I like it!